SUMMARY OF QUALIFICATIONS

• Skilled media professional with over 13 years of experience growing revenue in offline and online media.

• Direct response expert with extensive knowledge in optimizing technologies and campaign analytics in lead generation market.

• Effective group leader capable of developing strategic vision and managing team members to achieve company objectives and goals.

PROFESSIONAL EXPERIENCE

Online Marketing Manager, March 2003 to Present
LoanWeb.com - Calabasas, CA
Financial marketing services company specializing in sales leads for mortgage brokers and insurance agents.

• Managed $24 million in annual display ad expenditures on Yahoo!, AOL, MSN, and other targeted sites. Responsibilities included budgeting, media planning, contract negotiations, IO approval and creative optimization process.

• Directed search engine marketing programs on Yahoo! Search, Google, MSN AdCenter and other search engines. Actions increased revenue by 100% within 60 days.

• Maximized ancillary revenue streams by 246% by optimizing form-abandonment process. Tactics included analyzing traffic patterns, identifying revenue opportunities and negotiating partnerships.

• Planned email campaigns from list rental negotiation to creative development and deployment. Maintained CAN-SPAM compliance regulations. Actions increased revenue by 325%.

• Managed outside vendor relationships with search engine optimization agency and ad serving technology partner. Coordinated all site changes and deployment with internal IT department.

Online Media Buyer/Affiliate Manager, May 2002 to March 2003
Direct Synergy – Los Angeles, CA
Online advertising agency specializing in opt-in email marketing.

• Increased lead applications by 217% in 90 days for mortgage portal by expanding affiliate relationships and increasing opt-in email distribution.

• Responsible for all agency media planning and purchasing for mortgage, real estate, automotive and music download categories.

• Developed media vendor database by cold calling and prospecting leads from third-party research.

Account Executive, August 2001 to May 2002
Director of Online Advertising & Promotions, November 1999 to July 2001
Bingo.com Inc. (OTCBB ticker: BIGR) - Marina Del Rey, CA
Direct marketing Internet company.

• Developed new ad units and optimized remnant ad inventory. Actions produced over 300% growth in advertising revenues over eight-month period.

• Directed customer acquisition/retention programs using sweepstakes, tournaments and community development that assisted in increasing time spent on-site per user by 210% over sixteen months.

• Managed all editorial content for community building and channel marketing including chat rooms and message boards.

• Wrote and produced biweekly email newsletter to support online promotions and increase site traffic.

EDUCATION

Bachelor of Science, Business Administration -
California State University, Long Beach

COMPUTER EXPERIENCE

Word, Excel, PowerPoint, Access, FrontPage, Outlook,
DreamWeaver, Photoshop, HTML, Open Ad Stream, DART, Zedo Ad Serving