| xxxx |
|
Lead
Generation with CPA Email Campaigns
|
| The
Challenge: Implement
an affiliate marketing program to generate sales leads for LenderGateway.com,
a mortgage lending portal. |
| The
Big Idea: Recognizing
the competitive clutter in the banner and popup arenas, we decided
to focus our efforts on the most targeted form of online advertising
-- opt-in email. We knew right from the start that the secret
to success would be in negotiating with not only the large opt-in
media partners but also the smaller newsletter list owners.
And that required hitting the phones hard to help uncover the
numerous but hard-to-find smaller email lists. |
(sample
of HTML solo email) |
| The
Results: With
lots of creative optimization, we were able to increase lead
generation by 217% in 90 days. We also were able to develop
solid partnerships with over 75 email media partners representing
over 120 million addresses. |
|
Customer
Acquisition Using Online Sweepstakes
|
| The
Challenge: Drive
traffic to the site and develop an incentive for first-time
visitors to complete the user-registration process.
|
| The
Big Idea: Using
the lure of a $100,000 cash prize, we developed a program for
users to pick a seven-digit combination to "Crack the Cyber-Vault"
for a chance to win $100,000 upon completion of the registration
process. |
(banners
used in ad campaign)
|
| The
Results: New
registered users rose 44% during the 45 day promotion. |
|
Customer
Retention with Newsletters
|
| The
Challenge: Develop a
vehicle to inform registered customer-base of new content and
upcoming promotions as well as reinforce brand equity. |
|
The
Big Idea:
Create a biweekly newsletter – The Bingo Buzz –
to keep people up on the latest and greatest happenings at
Bingo.com. Content included human interest stories (Q&A
with weekly winners) as well as information on all events,
promotions and new site content. We also included one-click
promotions inside the newsletter to help improve open-rates.
CLICK
HERE to
see Bingo Buzz #20
CLICK HERE to
see Bingo Buzz #19
|
(sample
of HTML newsletter)
|
| The
Results: The
Bingo Buzz was able to enjoy a 5.2% increase in open rates over
regular advertiser-based emails. In addition, our email promotions
received terrific response rates of 21%. |
|
Weekly
Tournament Series
|
| The
Challenge: Get
the large amount of daily site users to stay longer and come
more often. |
| The
Big Idea: Create
a tournament series for players to compete in that would help
fill the chat rooms along with keeping them on the site for
an extended period. Winners of each tournament received cash,
prizes and/or Bingo Bucks - our online currency. |
(house
banners used to promote tournaments)
|
| The
Results: The
tournaments were an astounding success! Average time per user
increased 17 minutes during the first full month of the tournament
series and 34 minutes over 16 months. Using the tournament series
as the cornerstone of our promo schedule, Bingo.com was named
the stickiest site on the web by both Media Metrix and Nielsen//NetRatings
in September '00 and February '01. |
|
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