|
Lead
Generation with CPA Email Campaigns
|
| The
Challenge: Implement
an affiliate marketing program to generate sales leads for LenderGateway.com,
a mortgage lending portal. |
| The
Big Idea: Recognizing
the competitive clutter in the banner and popup arenas, we decided
to focus our efforts on the most targeted form of online advertising
-- opt-in email. We knew right from the start that the secret
to success would be in negotiating with not only the large opt-in
media partners but also the smaller newsletter list owners.
And that required hitting the phones hard to help uncover the
numerous but hard-to-find smaller email lists. |
(sample
of Lender Gateway solo
creative used at Direct Synergy) |
| The
Results: With
lots of creative optimization, we were able to increase lead
generation by 217% in 90 days. We also were able to develop
solid partnerships with over 75 email media partners representing
over 120 million addresses. |
