Skilled
media professional with over 13 years of experience growing
revenue in offline and online media.
Direct
response expert with extensive knowledge in optimizing
technologies and campaign analytics for lead generation
programs.
Effective
group leader capable of developing strategic vision and
managing team members to achieve company objectives and
goals.
Case
Studies
Display
Ad Campaigns Online Media Planning & Buying Guru
At my current position at LoanWeb.com, I'm responsible for buying
and managing a monthly online media budget of
over $2 million.
Click Here to see screen shots of campaigns on Yahoo!, AOL,
MSN, and other sites.
Search
Engine Marketing Expert Knowledge in PPC and SEO strategies
Directed PPC search programs on Yahoo! Search, Google and MSN
Search. Tactcs helped increased revenue by 100% within 60 days.
LoanWeb
Named One of Web's Top Advertisers by ClickZ
#10 in February 2006 - Click
Here to see results
#8 in March 2006 - Click
Here to see results
#48 in May 2006 - Click
Here to see results
Email
Marketing Programs
Planned email campaigns from strategy to creative distributing
over 40MM consumer emails per month. Maintained CAN-SPAM compliance
regulations. Actions increased revenue by 325%.
Click Here to See Case Studies
